Brand Design & Social Media Marketing
Client
The Upper Room
Year
2025
The Upper Room
This project centered on developing a platform dedicated to creating and promoting Gospel music.
Our team was responsible for crafting the brand strategy, designing the visual identity, managing social media content and presence, and leading the overall marketing efforts.
Brand Design
Our client approached us with a clear vision: to create a brand that evokes a sense of royalty while incorporating a vibrant primary color.
To bring this to life, we developed a bold color palette centered around violet, gold, and black—striking tones that reflect both elegance and energy.
The logo became the cornerstone of the brand identity, guiding the development of a cohesive and sophisticated visual language.
Merch
As part of the brand rollout, we designed a range of merchandise including t-shirts, tote bags, and stickers. Each item was created to reflect the brand’s bold identity and connect with its growing community.
Social Media & Marketing
We had the opportunity to manage the Instagram presence for Stefani & The Upper Room, starting completely from scratch. From developing the visual style and tone of voice to planning content and engaging with the audience, we built the brand’s digital identity step by step.
We saw some great results — strong increase in ticket sales and merch, and the feedback from both the audience and the team was overwhelmingly positive. It wasn’t just about managing a page; it was about building a community and a story that people wanted to be part of.
If you like to see more of this project you can check The Upper Room social media account.
Social Media Management
& Marketing
Client
Green Valleys
Year
2021-2025
Worked as the Social Media Manager for Green Valleys Travel Agency for four years, where we helped them grow their online presence, boost engagement, increase sells and connect their brand with travel lovers across social media platforms. During that time we achieved consistent growth and built a strong, loyal community.
If you like to see more of this project you can check Green Valley’s social media account.
Social Media Management
& Marketing
It all starts with an idea
Client
Dexcom
Year
2021 - present
Living with type 1 diabetes has shaped not only my personal journey but also my mission to raise awareness and build a supportive community thorough social media. Over the past few years, I’ve shared my experience openly on my accounts, which led to incredible connections with others living with diabetes and opportunities to amplify our voices.
This work brought me into collaboration with Dexcom, where I’ve proudly become one of the faces of their brand in Bulgaria. Through our partnership, I’ve helped bring visibility to type 1 diabetes, promote access to continuous glucose monitoring technology, and support others navigating similar challenges.
A highlight of this journey was being part of a Dexcom awareness campaign #SeeDiabetes in London, where I had the chance to appear alongside well-known public figures like Nick Jonas, Bambi Northwood-Blyth and other people from all over the world. It was a powerful experience that reminded me of the impact real stories can have in driving change and breaking stigmas and the real power of social media.
As I kept sharing my life with type 1 diabetes—raw, real, and unapologetically myself—my story began to gain momentum. Grazia magazine reached out for an interview, followed by an invitation to speak on national TV.
These features weren’t just milestones—they were proof that my voice on social media was making an impact. They gave me the chance to spread my message even further, break down misconceptions about diabetes, and connect with a much wider audience. What started as a personal journey became a platform for change.
When Dexcom launched their newest sensor, I wanted to do more than just post about it—I wanted to turn it into a moment of real connection.
So I organized a meet & greet event, bringing the online community into the real world. I promoted it through my social media channels, and to my surprise (and joy), people who had followed my journey for years showed up.
Branding and Visual Identity
Client
Elson
Year
2019
This project was developed for an emerging company dedicated to empowering small businesses and mentoring individuals on their professional journey. At its core, the brand is built on three key principles: intelligent matchmaking, radical transparency in communication, and consulting that delivers tangible, strategic outcomes — not just introductions.
The logo’s icon embodies clarity of direction, symbolically uniting three target sectors: corporate, public, and educational. It’s a visual cue for purposeful alignment and forward momentum.
If you like to see more of this project you can check Elson’s social media account.
Branding and Visual Identity
Client
sqrone
Year
2020
This branding and packaging project for Eloy — a cosmetics line harnessing the power of goji berries — evolved into something far beyond what we initially envisioned. From the embossed botanical illustration on the box to the thoughtful color coding distinguishing the day and night creams, every detail was designed to evoke the vitality and natural potency of goji berries. The result is a visual and tactile experience that brings the brand’s essence to life with elegance and clarity.
